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parce rum website.

MACA and Parce, in close partnership, evolved the Parce Rum brand to make its online presence more modern, globally inclusive and accessible. Our work included creating a strategy for the LATAM market and developing a website around that strategy that would not only educate consumers on the brand, but would also continue to move them down the funnel into eventual purchase.
Details.
Connecting the dots between digital and retail.

Experiential commerce.
The new parcerum.com provides seamless and responsive e-commerce, showcasing the brand story & contextually promoting products... all with strong SEO.

Building the brand.
With a brand that is rooted in Latin America, having a strong Spanish presence was key to building a solid ground for additional growth in other markets.
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