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AB
OUT.
we are a small team creating big experiences with brand purpose at the core.
01
brand strategy.
In today's digitally-driven world, brands must recognize their customers as users, not just passive consumers of media. We extend the traditional brand framework of mission, vision and beliefs to include a brand's capability: what the brand must enable users to achieve and also the problem the brand solves for people. We perform classic brand strategy tasks such as consumer research, audience segmentation and competitive analysis to arrive at a brand's positioning framework.
02
brand communication.
We take care of the brand personality; developing authentic, strong stories that form an inspiring brand story that helps consumers not only understand but love the brand. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.
03
brand design.
The goal in focus: concise, progressive and strong design with a distinctive visual DNA. These include modular, intelligent and perfectly coordinated design systems that make brands adaptable for the future and for all branches of communication. Our capabilities include the development of brand identities that spans naming, logo design, voice definition, brand guidelines and enablement platforms, which increase both consistency standards as well as speed to market.
04
brand experience.
Once everything is in place, the brand is ready for the consumer. An overarching branding experience with components that are particular to the brand will separate it in the marketplace and allow a much more pleasing experience for customers. There's no questions about what the brand is, what it can do and how it solves a problem.
OUR CLIENTS
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Progressive design is a powerful and effective lever. We make brands fit for the future.
OUR PEOPLE
Experiences through various agencies across multiple industries have shaped how MACA came to life. Working across blue chip brands such as Pepsi, Jim Beam, Makers Mark, Toyota and Microsoft provided insight into how these brands function and how MACA could innovate within the space.
Mario Cuadros
creative
Camila Llano
strategy
Meet the Team
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